②宠粮产品:专业背书正在替代品牌溢价
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"I feel honoured to be part of the team that can make a difference instead of watching it on TV or hearing about it… I'd rather be right in there in the fight trying to stop it."
03、年夜饭与新年装,拟人化营销的“社交货币”当宠物逐渐成为“家庭的一份子”,春节的叙事也在悄然发生改变,同时浮现出一批具备强传播属性的新消费品类。
圖像來源,BBC CHINESE/ TING CHIANG